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LinkedIn sequence builder & outreach automationFrom first invite to booked meeting.

SalesMix covers the whole LinkedIn outbound loop: who sends, what they send, when they follow up, and what happens when someone replies. Every screen below is also an API resource.

01 · Campaign types

Launch the right campaign in minutes.

Every campaign starts with a name and a type. The type decides which steps make sense, so you never build an invite flow for people you're already connected to.

  • Dynamic Outreach for full LinkedIn + email flows with branches
  • New Connections for 2nd and 3rd-degree prospects
  • Existing Contacts to message your 1st-degree network
  • Open InMails to reach open profiles with no invite
02 · Sequence builder

Every lead gets the right follow-up, automatically.

Drag steps from the palette, click any node to write its message or set its wait, and split the flow with conditions. Missing pieces are flagged before you can launch.

  • Conditions on connected, open profile, email available and replied
  • Variables from any lead column: {{first_name}}, {{company}}, or your own
  • AI drafts per step, optionally routed through Approvals
  • Export any canvas as JSON, or create one from JSON
03 · Step library

Ten steps. , a job and an API name.

The same vocabulary shows up on the canvas, in analytics and in your JSON, so nobody has to translate between them.

LinkedIn Connection

Send an invite, with or without a note.

"connect"

LinkedIn Follow Up

Message a 1st-degree connection.

"message"

LinkedIn InMail

Reach open profiles without an invite.

"inmail"

Visit Profile

View the profile to warm things up.

"visit_profile"

Withdraw Invitation

Pull back invites that went stale.

"withdraw"

Wait

Pause for hours or days.

"wait"

Condition

Branch on connected, open profile, email found, replied.

"if"

End

Stop the sequence for this lead.

"end"
05 · Leads

Import leads in seconds, never message anyone twice.

Import from Sales Navigator, Clay, HubSpot or a CSV, or push leads in with one API call. Every lead is matched by LinkedIn profile, so the same person never gets two sequences at once.

  • Map any column to a message variable
  • Idempotency keys make retries from Clay or n8n safe
  • Filter by status: enrolled, connected, replied, interested
Sequences

See every campaign’s results at a glance.

Flip sequences on and off, check accept and reply rates, see how many leads are active or done, and which accounts are on it.

  • Pause or resume with a toggle, or POST /launch
  • Per-sequence performance and progress
  • Duplicate a winner and point it at a new list
06 · Unified inbox

Answer every reply from one inbox.

Replies from every account land in one inbox. SalesMix stops the sequence for anyone who replies, labels the intent, and shows exactly which step got the answer.

  • Intent labels: interested, meeting, not now, not a fit
  • Reply as the original account, right from the thread
  • Push interested leads to HubSpot, Salesforce or Slack
07 · Approvals

Let AI write. You approve.

When a message is written by AI, by an MCP client or by your own code, you decide whether it sends straight away or waits for review. Approve one at a time or a whole batch.

  • Per-sequence and per-step approval rules
  • Edit inline before approving
  • See which agent or key wrote each draft
08 · Analytics

Know exactly what books meetings.

See conversion at every stage, across every sequence, account and step. When a step underperforms, open it on the canvas and fix it.

  • Accept, reply and interested rates
  • Compare accounts and sequences side by side
  • Query the same numbers from /v1/analytics
FAQ

Product questions

What can a LinkedIn sequence in SalesMix include?

Ten step types: LinkedIn connection requests, follow-up messages, InMails, email follow-ups handed to your email sequencer, profile visits, post likes, invitation withdrawals, waits, conditions and end steps. Conditions branch on whether the lead connected, has an open profile, has an email available or replied.

Can I use LinkedIn and email in the same sequence?

Yes. Dynamic Outreach sequences mix LinkedIn steps with Email Follow Up steps, which hand the lead to a campaign in your email sequencer. A common pattern: connect on LinkedIn, and if the invite isn’t accepted, InMail open profiles and email everyone else.

How does account rotation work?

You choose which connected LinkedIn accounts a sequence uses. SalesMix spreads new leads across them, keeps each account inside its own daily limits and working hours, and keeps every conversation with the account who started it.

What stops a sequence for someone who replied?

A reply on LinkedIn ends that lead’s sequence automatically and the conversation moves to the unified inbox, labeled by intent, so nobody gets a follow-up after they’ve already answered.

Our reps already have their own LinkedIn workflow. Will this get in their way?

Reps keep their own accounts and can keep messaging manually. SalesMix only acts on leads enrolled in a sequence, and the shared inbox means managers can see replies without asking for screenshots.

Is it hard to move our existing sequences over?

Most sequences take minutes to rebuild on the canvas. If you have many, describe them as JSON and create them through the API, or ask an agent to do it through the MCP server.

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