# SalesMix Brand Guidelines, Logo & Colors

> Download-ready SalesMix brand reference: logo usage, SalesMix Violet #4623E5, the step color palette, typography (Bricolage Grotesque, Geist), motifs and voice.

URL: https://salesmix.com/brand

**SalesMix brand guidelines** 

# Built like the product: one system, many steps.

SalesMix looks like the canvas it ships: warm paper, a dotted grid, and steps that each own a color. One violet holds it together. This page is the reference for anyone designing for SalesMix.

**01 · Logo** 

## The mark

An S cut from a single column: two halves, mixed. Always the violet tile with a white cut. Keep clear space equal to a quarter of the tile on every side.

![SalesMix logo](https://salesmix.com/assets/logo-mark.svg)Sales**Mix**Primary · on paper

![](https://salesmix.com/assets/logo-mark.svg)Sales**Mix**Reversed · on night

![](https://salesmix.com/assets/logo-mark.svg)Mark only · app icon & favicon

**02 · Core color** 

## Paper, ink, violet.

Most of every surface is warm paper and ink. Violet is the signal: logo, primary buttons, the selected node. Night is for developer moments.

**SalesMix Violet**`#4623E5`

Logo, primary actions

**Violet 700**`#3416C0`

Hover, pressed

**Violet 100**`#ECE8FE`

Selected, soft fills

**Ink**`#0B0A12`

Text, dark buttons

**Paper**`#F6F4EE`

Page background

**Card**`#FFFDF8`

Cards, panels

**Line**`#E2DDD0`

Borders, dividers

**Night**`#0D0B1E`

API & code sections

**03 · The step palette** 

## Every step owns a color.

These come straight from the builder. Use a step's color whenever you talk about that step: tags, highlighted words in headlines, chart series, webhook names. Never use them as decoration on their own.

**LinkedIn Connection**`#2F6BFF`

**LinkedIn Follow Up**`#7A3CF2`

**LinkedIn InMail**`#3B5BDB`

**Email Follow Up**`#0E9F86`

**Visit Profile**`#F29D12`

**Like Post**`#EC3F86`

**Withdraw Invitation**`#F26B1D`

**Wait**`#8A8797`

**Condition**`#15A35A`

**End**`#E5484D`

**04 · Typography** 

## Three faces, three jobs.

**Bricolage Grotesque**

Display · 700 · −3% tracking

Draw it. Or POST it.

**Geist**

Body & UI · 400–600

SalesMix is the API-first LinkedIn sequencing tool. Build on the canvas, or ship from code.

**Geist Mono**

Eyebrows, tags, code

POST /v1/sequences · **Sequence builder** 

**05 · Motifs** 

## Borrowed from the canvas.

### The dot grid

The builder's canvas. Behind heroes and page headers, faded at the edges.

Or POST it.

### Highlighted words

One per headline, in the color of the step or idea it names.

### Nodes & wires

Sections are nodes. Dashed wires with small chips (“then”, “on reply”) connect them.

### Vivid stages

Product screens sit on saturated, grainy gradients mixed from the step palette.

`message.replied`

### Night for code

Developer content always goes dark, so the switch from canvas to code is felt.

**Unified inbox** 

### Mono tags

Section labels in uppercase mono, tinted with their step color.

**06 · Voice** 

## Talk like a builder.

Short, specific, a little dry. We say what the thing does and show the request that does it.

**Do** 

-   Name the step: “Visit Profile”, not “engagement touch”.
-   Show the endpoint next to the feature.
-   Use numbers only when they're real.
-   Keep humans in charge: “Agents draft. Humans approve.”

**Don't** 

-   Promise growth multipliers or guaranteed meetings.
-   Say “undetectable” or imply getting around LinkedIn's rules.
-   Stack more than one highlighted word in a headline.
-   Use step colors as decoration without meaning.