Table Of Contents
When you’re reaching out to cold leads, the call to action (CTA) you choose can make or break your email campaign.
We are here trying to turn complete strangers into interested prospects with just a few lines of text. Getting this right means understanding what makes a compelling CTA and how to align it seamlessly with the needs and motivations of your potential customers. The best CTAs in cold emails do more than just ask for a click or a reply; they resonate deeply by addressing specific business challenges or offering valuable insights.
The secret is to craft your CTA, so it feels less like a generic sales pitch and more like a logical next step for someone looking to solve a real problem. To help you get the secret right, I will go through 50 proven CTAs that have worked for us and understand why they can be game-changers in your outreach efforts.
Interest-Based Calls to Action
Interest-based CTAs need to align with the specific interests or industry-related issues that resonate with your audience. Your goal with these CTAs should be to effectively capture attention and encourage engagement by directly addressing the topics that matter most to them in your cold emails.
1. Does it make sense to explore how we can [POSITIVE OUTCOME]?
This CTA prompts the recipient to consider exploring solutions that yield positive outcomes, fostering a solution-oriented dialogue. It subtly suggests that the conversation could be mutually beneficial. For example, it can be “Does it make sense to explore how we can increase your software’s adoption rate?”
Interest-based calls to action example
2. Do you want to learn more about what [OUTCOME] could look like?
This CTA offers to provide more details about potential outcomes, enticing recipients by painting a picture of success. It encourages them to envision a future where their issues are resolved. Let’s say you can write, “Do you want to learn more about what achieving a 40% increase in customer retention could look like with our analytics tool?”
3. Are you open to learning how to get [DESIRED OUTCOME]?
This CTA checks the recipient’s openness to solving specific problems, positioning your offering as a learning opportunity. It’s engaging and implies a partnership in achieving their goals. You can say, “Are you open to learning how to get faster lead conversions through automated nurturing?”
4. Want to hear how [CO NAME] has helped teams in your space?
This CTA leverages social proof by suggesting that other teams in the recipient’s industry have benefited from your services, which builds credibility and trust. For example, you can ask, “Want to hear how MixSales Solutions has helped other SaaS companies streamline their operations?”
5. Does it make sense to chat about [POSITIVE OUTCOME]?
This CTA invites the recipient to discuss potential positive outcomes, making the conversation about exploring benefits rather than committing to a service. You can write, “Does it make sense to chat about how we can help double your feature usage rate?”
6. What sounds most intriguing to you about this?
This question encourages the recipient to engage more deeply by identifying which part of your offer is most appealing to them, opening an avenue to personalize the follow-up.
7. Would you say this aligns with your top 2025 initiatives?
By referencing specific time-bound initiatives, this CTA connects your offering directly to the recipient’s strategic goals, making it highly relevant. For example, you can write, “Would you say that reducing churn aligns with your top 2025 initiatives?”
8. Does this sound like a solution that could help your team right now?
This CTA addresses immediate needs, asking recipients to consider if the solution fits their current situation, which can prompt a quick affirmative response.
9. Are you interested in learning how [COMPETITOR 1] and [COMPETITOR 2] are achieving [POSITIVE OUTCOME]?
Mentioning competitors piques interest and creates a sense of urgency by showing that others in the industry are already achieving success with your help. You can say it like, “Are you interested in learning how SalesMix and MixSales are maximizing their uptime with our cloud solutions?”
10. Is this a problem that your team faces right now?
This CTA directly addresses known challenges, making it personal and urgent, which can lead to immediate engagement.
11. Would it help your team if they could [OUTCOME]?
This question makes the recipient consider the practical benefits of a specific outcome, making your solution seem essential. You can ask, “Would it help your team if they could automate routine data entry tasks?”
12. Are you interested in exploring this solution?
This CTA is an open invitation to learn more about your product without committing, lowering barriers for further conversation.
13. Could [SOLUTION] help your team [OUTCOME] faster?
This CTA emphasizes the efficiency of your solution, appealing to potential clients who are looking to improve results quickly. It prompts them to think about the speed of achieving desired outcomes. Suppose, you can write, “Could our automated workflow tools help your team increase project turnaround times faster?”
14. Would achieving [OUTCOME] help your team deliver on its [INITIATIVE]?
This CTA links the proposed solution to the recipient’s specific business initiatives, making the solution appear as an integral part of achieving their goals. A way to write this for a company trying to be more cost-efficient would be, “Would achieving a 30% reduction in overhead costs help your team deliver on its cost-efficiency initiative?”
15. Is [POSITIVE OUTCOME] something you’re interested in?
This straightforward question seeks to gauge interest in a clearly beneficial outcome, making it easy for the recipient to engage if they see value. For example, “Is enhancing the end-user experience through faster loading times something you’re interested in?”
16. Have you tried [TYPE OF SOLUTION] before?
This CTA helps understand the recipient’s past experiences, setting the stage for how your solution could offer something different or better. You may ask, “Have you tried using predictive analytics for your customer segmentation efforts before?”
17. How is [PAIN] preventing you from [BUSINESS OBJECTIVE] today?
By focusing on a specific pain point, this call to action encourages recipients to express their thoughts or frustrations, creating a direct conversation about solutions. If a company is facing data-related issues, your CTA to them might be, “What’s your reaction to solving your current challenges with data integration?”
18. Realize you are swamped. Should I chat with someone else on your team?
Acknowledging the recipient’s likely busy schedule, this CTA offers an alternative pathway to keep the conversation going by demonstrating consideration and flexibility.
19. Are you contemplating [BUSINESS INITIATIVE] this year?
This CTA inquires about the recipient’s future plans, aiming to align your solution with their upcoming business initiatives. You may ask, “Are you contemplating expanding into new markets this year?”
20. If you are interested, what is the best way for us to connect?
Asking for the best way to connect ensures that the follow-up is convenient for the recipient. It shows that you have respect for their preferences and time.
21. Would you mind if I sent you a short video to explain how this may help?
Offering a short video allows the recipient to quickly understand the solution at their convenience, potentially lowering barriers to deeper engagement.
22. Have you thought about doing something different [INSERT IMPACT AREA]?
This CTA encourages the recipient to consider alternative approaches in a specific area, positioning your offering as a novel solution. You can write, “Have you thought about doing something different in your approach to multi-channel marketing automation?”
23. Interested in learning how [X] and [Y] are solving this?
Offering insights into how others have successfully tackled similar challenges can validate your solution and stimulate interest. For example, “Interested in learning how Company X and Company Y are solving their compliance issues with our new software tools?”
24. Want more info?
This simple and direct CTA encourages the recipient to request more information, facilitating a low-pressure way to engage further.
25. Worth a chat?
This CTA is a casual and low-pressure invitation to start a conversation, which can make the recipient feel more at ease about engaging. It’s useful for moving discussions forward without seeming pushy.
Your email could look like –
“We’ve developed some exciting new features that could streamline your analytics process for easy decision-making. Worth a chat?”
26. Worth a look?
This CTA invites the recipient to consider reviewing a resource, such as a product demo or a case study. It suggests that it will be of value without demanding much time or commitment.
27. Worth discussing?
You can utilize this CTA to suggest a deeper level of engagement with the prospect. This CTA implies that the topic at hand is significant enough to merit a detailed conversation, which can help build the relationship and trust.
28. Worth a conversation?
Similar to discussing, this CTA promotes the idea of having an open dialogue about a topic, positioning it as potentially beneficial and worthy of a more formal discussion.
29. Open to learning more?
This CTA checks if the recipient is curious to gain more information, effectively nudging them towards further engagement by sparking their interest in learning more about your solution. Your email could look like –
“Our platform has recently integrated advanced predictive analytics that helped our clients foresee 8 out of 10 market trends in the last quarter. Open to learning more?”
30. Worth a chat to see how we can [desired outcome]?
This CTA specifically tailors the conversation towards achieving a desired outcome, making it clear that the discussion will be focused and potentially highly beneficial. For example, you can write, ‘Worth a chat to see how we can double your user retention rates with our customized engagement tools?”
31. What’s your reaction to solving [BUSINESS PAIN]?
This CTA asks for a personal or emotional response to the possibility of resolving a business’s pain, which can prompt a meaningful discussion about solutions. You can, for example, ask, “What’s your reaction to solving the challenge of high client churn with our customer success toolkit?”
Specific Calls to Actions
The specific calls to action are direct and unambiguous, as they clearly state what the recipient is expected to do next. This clarity eliminates confusion and helps streamline the decision-making process for potential customers.
32. Please let me know whether [DAY/TIME] is the easiest time for us to connect.
This CTA offers flexibility by allowing the recipient to confirm if the suggested time works, showing respect for their schedule while initiating a meeting. For example: “Please let me know whether Tuesday at 10 AM is the easiest time for us to connect to discuss enhancing your CRM system.”
Specific calls to action example
33. Is there a day this week that’s easier for you than [DAY/TIME]?
By offering an alternative to a proposed time, this CTA demonstrates consideration for the recipient’s convenience, increasing the likelihood of a positive response. You can say, “Is there a day this week that’s easier for you than Wednesday afternoon to explore our data security solutions?”
34. Would you like to meet on [DAY/TIME]?
This direct CTA proposes a specific time for a meeting, making it easy for the recipient to make a quick decision about their availability.
35. Does a call on [DAY/TIME] work for you?
By suggesting a specific call time, this CTA aims to lock down a commitment by simplifying the scheduling process. You can write, “Does a call on Monday at 9 AM work for you to discuss our analytics platform?”
36. Can we make a plan to get together on [DAY/TIME]?
This CTA seeks to establish a firm plan by emphasizing the importance of the meeting and the mutual benefit of setting a specific time.
37. How’s [DAY/TIME] look on your end to chat?
This informal CTA asks about the recipient’s availability in a friendly manner, making it feel more like a conversation than a formal meeting request.
38. Do you have 30 minutes to hash this out on [DAY/TIME]?
By specifying the duration and purpose of the meeting, this CTA sets clear expectations and respects the recipient’s time. You can write, “Do you have 30 minutes to hash out the details of our new pricing structure on Wednesday at noon?”
39. Are you available to connect on [DAY/TIME]?
This CTA directly inquires about the recipient’s availability at a specific time, facilitating quick scheduling.
40. How about a quick call on [DAY/TIME]?
This is one of the highly effective calls to action (CTAs), as it suggests a brief, presumably less burdensome commitment, appealing to busy professionals by emphasizing the call’s brevity.
41. Do you have time on [DAY/TIME] to meet?
This CTA checks for availability on a particular day and time, straightforwardly pushing for a scheduled interaction.
42. Is [DAY/TIME] open on your end?
It asks directly about the recipient’s schedule for a particular slot, making it easy to confirm or propose an alternative.
43. How does your calendar look on [DAY/TIME] to meet?
This CTA politely and indirectly inquires about the recipient’s schedule, providing them with the opportunity to offer a time that works better if the proposed one doesn’t. For example, “How does your calendar look on Tuesday at 3 PM to meet and discuss our new feature rollout?”
44. Let’s cover everything you want to know about [X] on [DAY/TIME]. Does that work on your end?
It helps you propose a focused meeting to cover specific topics the recipient is interested in, suggesting a tailored and efficient use of their time.
45. If I can deliver [X] at a meeting on [DAY/TIME], will that work?
This CTA promises a deliverable and enhances the appeal of the meeting by providing a clear outcome to look forward to.
46. Would getting [X] by [DAY/TIME] help you move things forward?
This CTA emphasizes the benefit of timely solutions, appealing to the recipient’s desire to progress quickly with their objectives. You can say, “Would getting a detailed implementation plan by next Monday help you move things forward with the board’s approval?”
Video-Related Calls to Action
Video-related calls to action incorporate a dynamic element into your cold email strategy by inviting recipients to engage with video content. These CTAs are particularly effective because they offer a visually engaging and easy-to-digest format that can convey complex information quickly.
47. Interested in a quick video showing how to X?
This CTA leverages multimedia content to engage the recipient, offering a quick and informative way to understand how a specific function or feature works. Its low commitment and high value can prompt a positive response. You can write, “Interested in a quick video showing how to optimize your ad spend using our analytics tool?” in the CTA.
Write video-related calls to action in cold email campaigns with SalesMix
48. Can I send a 1-minute video showing how it works?
It actually promises a concise and targeted visual explanation, which is appealing because it respects the recipient’s time while effectively demonstrating the product’s capabilities.
49. Mind if I send you a 1-min video to explain how?
By asking for permission to send a brief explanatory video, this CTA adds a personal touch and ensures that the recipient is open to receiving the information, which can help in building trust and engagement.
50. I can send a 30-second video with a specific case for your company. Sounds good?
This CTA is very effective as it offers a personalized approach by mentioning that the content is tailored specifically to the recipient’s company, increasing the perceived value and relevance of the message.
Conclusion
You should emphasize the strategic finesse required in cold email marketing. Your CTAs shouldn’t just prompt action; they should feel like a natural next step for the recipient.
Tailoring each message to reflect a deep understanding of your audience’s needs and pain points will make your communication compelling and relevant. This personal touch transforms your cold emails from shots in the dark to targeted strikes poised to hit the mark.
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